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Sugarcrafter Sweets, My New Business!

If you follow me on Instagram, you may have seen a photo I posted over the weekend of a farmers market stand selling jams and jellies. Well, I am very excited to announce that that stand is MY stand! To give you a little background, I began my canning adventure right here on Sugarcrafter 3 years ago near the end of 2009, and I quickly fell in love with preserving my own food. I think I described my love for preserving best in my post on red currant jelly, which I’ve summarized part of here:

I was trying to remember what prompted me to start canning…I never canned with my mom, but the stories she’d tell me of her red-stained hands from peeling an endless line of tomatoes for sauce and then canning them with my grandma made me long for a simpler time (and some of that tomato sauce). During fall 2009, I read a few blog posts about people making their own jams and jellies as Christmas gifts. I had a big enough stock pot, so I decided that I’d attempt making a few jars. I found it very satisfying standing over those pots of bubbling fruit. Of course, there was also the joy of hearing the “ping” as each jar sealed, and the sense of accomplishment that I had just preserved my own food…and of course, the look on everyone’s faces when I gave them homemade jam for Christmas!

I didn’t realize it at the time, but I got the canning bug, and I got it bad. Now here I am, just as addicted to putting up as ever. In addition to gifts, I’m beginning to look to canning as a way to preserve the summer and to help us to eat locally year round.

Later, right at the beginning of 2011, I was laid off from my technical writing job when my department was suddenly eliminated. After the initial shock, I started thinking about how that unexpected turn of events could actually be a blessing in disguise; a license to pursue my dreams of doing something in an industry I was really interested in – food. Rather than getting hired at a restaurant or going to pastry school though, I decided to focus on what is most important to me - supporting local efforts toward sustainability, and sourcing food locally and seasonally as much as possible.

My passion for preserving seemed to fall right into place, and I started non-seriously considering starting my own business. Those thoughts and plans grew serious, and so I began working to get my business off the ground…and just last month, my brand new company Sugarcrafter Sweets became official. I was accepted into a local farmers market for the 2012 season, and that photo I posted was from my first day this past Saturday. I had so much fun, met so many wonderful people, and sold more than I thought possible for my first day at the market as a rookie who still has much to learn. I am definitely looking forward to the coming weeks and the many opportunities that lay ahead!

All that said, I couldn’t be more excited, and I’m so happy to share the news here on Sugarcrafter where my journey began. If you like, you can follow my business at my new website, on Facebook, and on Twitter…and if you’re in the area, be sure to head on down to the market and check out my stand! As always, thank you so much for all of your support!

Posted by on May 14, 2012.


Categories: blog

51 Responses

  1. That is awesome!!! Do you sell these online? ;)

    by Lauren on May 14, 2012 at 12:18 am

  2. Congratulations, that is super! I owned my own sauce business for quite a few years and it was so much fun. I sold it after my third son was born and I really miss it sometimes. You will do so great!

    by Miss @ Miss in the Kitchen on May 14, 2012 at 12:24 am

  3. Lauren – I don’t sell online yet, since I need to pay for a license to do that. But I do take orders offline and make shipments for those who are interested. :-)

    by Tracy on May 14, 2012 at 12:38 am

  4. Tracy, I am SO excited and happy for you! What a wonderful endeavor you are embarking on. Just wish I lived nearby so I could come purchase some of your jams and preserves. Hugs and blessings! xo

    by Flavia on May 14, 2012 at 12:49 am

  5. Congrats! How exciting for you!!! :)

    by Averie @ Averie Cooks on May 14, 2012 at 3:39 am

  6. Hi Tracy

    Congrats on your new business! So exciting! I thought i come out of lurking and comment and congratulate you. :) LOL!

    by faithy on May 14, 2012 at 4:35 am

  7. YAY!

    by Blog is the New Black on May 14, 2012 at 6:10 am

  8. Ooooh, congratulations! That’s so exciting!!!

    by Colleen @ What's Baking in the Barbershop?! on May 14, 2012 at 6:49 am

  9. How exciting!! Congratulations!

    by Aimee @ ShugarySweets on May 14, 2012 at 7:21 am

  10. Happy for youuuuu! Way to make this happen. You and your stand are so adorable! Congratulations, Tracy.

    by Aimee @ Simple Bites on May 14, 2012 at 7:31 am

  11. So excited for you Tracy! Congrats

    by TidyMom on May 14, 2012 at 7:53 am

  12. So AWESOME! You go girl!!!!

    by Brenda @ a farmgirl's dabbles on May 14, 2012 at 8:05 am

  13. This is such a cute story, I love it! Ohhh how I wish I lived near by to go to your stand!!

    by Katrina on May 14, 2012 at 8:14 am

  14. Tracy I am so excited for you!! I wish you so much happiness and success :)

    by Cookbook Queen on May 14, 2012 at 8:14 am

  15. Congrats!! I can’t wait to get my hands on some of those jams!

    by shelly (cookies and cups) on May 14, 2012 at 8:17 am

  16. I’m waving sparkly jazz hands for you Tracy.

    PS, those labels. LOVE them.

    by Wendi @ Bon Appetit Hon on May 14, 2012 at 8:24 am

  17. What a dream come true! Congrats!!!

    by Kristen on May 14, 2012 at 8:26 am

  18. Congratulations! I hope you continue to update as to how everything is going :)

    Also, the jars are so cute!

    by Heather on May 14, 2012 at 8:30 am

  19. Wow! Congratulations!! That’s so exciting, and I wish you the best of luck.

    by Jennifer on May 14, 2012 at 9:23 am

  20. Congratulations!

    by Dee on May 14, 2012 at 9:23 am

  21. I’m so proud of you for taking the plunge with your own business! And yes, those labels are the jam. Pun intended.

    by Casey@Good. Food. Stories. on May 14, 2012 at 10:00 am

  22. Congratulations!! How exciting! :-D

    by Tara @ Chip Chip Hooray on May 14, 2012 at 10:25 am

  23. Congrats! What a fun adventure this should be for you :)

    by Rachel @ Baked by Rachel on May 14, 2012 at 10:34 am

  24. Wow, this is fantastic! Way to go!! Taking that step from dream to reality is such a big one, and I really admire you for doing it. I wish I were in the area–I would totally stock up on your jams.

    by Jenna on May 14, 2012 at 11:02 am

  25. So exciting!!

    by Erin on May 14, 2012 at 11:03 am

  26. I love blessings-in-disguise! Best of luck and congratulations!!

    by Cassie on May 14, 2012 at 11:19 am

  27. That’s so great! I hope to do the same some day. I hear it’s very competitive to get into Farmer’s Markets.

    by Faye on May 14, 2012 at 12:20 pm

  28. I just had to look at your site today to see if you posted on how your launch went!! I am SO excited for you!!! Doing something you love (for work) is priceless! I wish you the very, very best!! HUG!!

    by Souffle Bombay (Colleen) on May 14, 2012 at 12:43 pm

  29. So thrilled for you!! Your stand (and all of the lovely canned goods) look so pretty! :) I may have to place a long distance order pretty soon!

    by Jen @ My Kitchen Addiction on May 14, 2012 at 12:53 pm

  30. Congratulations and good luck with your new business. I am so excited for you!
    My mouth is watering….thinking about what’s inside those jars! Love home-made jams and jellies!

    by Char Riippi on May 14, 2012 at 1:58 pm

  31. So excited for you, Tracy! Congratulations!!

    by Shaina on May 14, 2012 at 3:45 pm

  32. I am so happy and excited for you! I can”t wait to hear more about your new business!

    P.S. I’d love to get my hands on some of your jams, so I may need to place an order with you soon!

    by Jamie | My Baking Addiction on May 14, 2012 at 6:36 pm

  33. Good luck. That is just wonderful. We wish you success.

    by carolinaheartstrings on May 14, 2012 at 8:36 pm

  34. Congratulations! That is very exciting, and I’m really happy for you. :)

    by Mrs Bee on May 14, 2012 at 8:48 pm

  35. Love the packaging!! They’re so cute!! :) Congrats on the new business!

    by Alvina on May 14, 2012 at 9:43 pm

  36. Wow, congracts! I just took a peek at your site, and all of your james/jellies/etc. sound so good. I’m interested to know what the chocolate mint jelly looks/tastes like.

    Good luck! :)

    by Becca - Cookie Jar Treats on May 14, 2012 at 10:00 pm

  37. Tracy, I’m just so excited for you! I’m stoked that you sold more than you thought, but not surprised. Your jams and jellies are AMAZING. :)

    by Amber | Bluebonnets & Brownies on May 15, 2012 at 10:25 am

  38. Congratulations! This is very exciting…I wish you luck as you embark on this new adventure!

    by Lilly Sue on May 15, 2012 at 11:19 am

  39. I am so happy for you, these are some great news, I wish you best of luck!! :)

    by Catalina @ Cake with Love on May 15, 2012 at 11:30 am

  40. Congratulations! How exciting for you, I wish you the best of luck in your new business!

    by Stacy on May 15, 2012 at 12:15 pm

  41. Congratulations, Tracy! This is so awesome. I wish you all the luck in the world!

    by Michelle @ Brown Eyed Baker on May 15, 2012 at 8:36 pm

  42. Congratulations! The best of luck to you!

    by Lori on May 16, 2012 at 8:02 am

  43. Congratulations, Tracy! I’ve always admired your amazing preserves and can imagine they’re going to to continue to be a big hit with your customers.

    by Cookin' Canuck on May 16, 2012 at 3:33 pm

  44. How exciting this is for you, Tracy! It’s so inspiring to see yet another person actually following their dreams instead of wasting away behind a desk at a job that doesn’t fulfill them. You’re making a bold, smart move and I’m wishing you all the best of luck with this new venture!

    by Georgia @ The Comfort of Cooking on May 16, 2012 at 6:03 pm

  45. I am SOOOO happy for you Tracy and so proud of you for going after your dream. :) Congrats!!!

    by Lindsey @ Gingerbread Bagels on May 17, 2012 at 11:17 pm

  46. Tracy–I just got back from vacation and saw your news! I am so, so happy for you! I’ve done only a little bit of canning myself, but have been super excited to try making some jams this spring. If only mine could turn out as fabulous as yours!! Best of luck in your new adventure!!

    by Ashley @ Kitchen Meets Girl on May 21, 2012 at 9:34 am

  47. How very exciting! Congratulations!!!

    by Jen @ Savory Simple on May 23, 2012 at 5:33 pm

  48. Oh my gosh Tracy that’s awesome!! Congrats on your new business. I’ve always loved homemade jams and jellies, so much love in every jar!

    by Sylvie @ Gourmande in the Kitchen on May 26, 2012 at 4:22 am

  49. CONGRATULATIONS! That’s so exciting! I definitely want to sample some of your tasty jams, you should send some to me and I could do a review on my blog! Drum up some business? Eh? Eh? Or if you’re looking for a taste tester…

    by Sarah @ a dash and a pinch on May 31, 2012 at 9:49 am

  50. Did you go through any type of food safe classes to get certified to be able to sell your food?

    by Michelle Roberts on Aug 1, 2012 at 4:05 pm

  51. Michelle – I’ve met all the requirements in order to be certified by NYS Agriculture & Markets to sell my food.

    by Tracy on Aug 1, 2012 at 10:54 pm

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About Sugarcrafter

Hi there! I’m Tracy, and I live in upstate NY. My husband and I met in college and have been married since 2005. Canning, baking, writing, photography, and even cleaning (yes, cleaning – it can be oddly relaxing), are all things that I enjoy. This blog brings all of those passions together – but more than [...]more →